Why are brands like Nike, Adidas, Puma etc. so expensive?

In today's world of fashion and clothing, brands like Nike, Adidas, Puma and other giants of the industry are omnipresent. Their products, be it hoodies, t-shirts or sports shoes, are very popular and appreciated by consumers all over the world. However, these brands are also often criticized because their products are significantly more expensive compared to own brands or discount offers.

But what are the reasons why branded items cost so much? And are the high prices justified? In this blog post, we want to take a closer look at these questions.

quality and workmanship

One of the main reasons for the higher prices of branded products is the quality and workmanship. Branded companies invest in high-quality materials, sophisticated production techniques and careful quality control. This means that their products are usually more durable, more hard-wearing and better manufactured than cheap products.

For sports items such as hoodies or T-shirts, for example, this means that the seams are more stable, the fabrics are more durable and the fit is better. The colors and printing are also usually of higher quality. All of this contributes to branded items having a longer lifespan and offering wearers more comfort and satisfaction.

Research and Development

Another important factor is the high investment in research and development that brand companies make. They are constantly working to improve their products, develop new technologies and create innovative designs.

When it comes to sporting goods such as hoodies or running shoes alone, enormous sums of money are invested in the development of new materials, cuts and features that improve comfort, functionality and appearance. Of course, companies also want to reflect this know-how and these innovations in their sales prices.

Marketing and Advertising

In addition to quality and research, marketing and advertising also play a decisive role in the high prices of branded products. Brand companies invest billions in expensive advertising campaigns, sponsorship deals with celebrities and athletes, and well-thought-out brand communication.

The aim is to increase awareness and brand value and to create an emotional bond between consumers and the brand. The more firmly a brand is anchored in consumers' minds, the more companies can charge for their products.

sales structures and logistics

The sales structures and logistical processes of brand manufacturers are also much more complex and laborious than those of low-cost suppliers. Large brands have a global network of branches, partner shops and distributors, all of which must be coordinated and supplied.

Added to this are high costs for storage, transportation and customs duties. All of these factors are also reflected in the final prices that consumers have to pay for branded hoodies or T-shirts.

brand status and prestige

Last but not least, brand status and prestige also play a decisive role in the high prices of branded products. Many consumers are willing to spend more money on items from well-known brands because they associate them with a certain image and lifestyle.

Owning and wearing products from renowned brands such as Nike, Adidas or Puma signals wealth, style and belonging to a certain social group. Companies naturally want to reflect this brand value and prestige factor in their prices.

Conclusion

In summary, the high prices of branded products are entirely justified. Branded companies generally offer higher quality, innovative technologies and a strong brand image, which represents added value for many consumers.

However, as a customer it is important to carefully consider what the brand is worth to you and whether you are prepared to pay the extra for it. There are high-quality alternatives from own brands such as Laridani Clothing or from discount stores that can be much more attractively priced.